SHOWS, AUCTIONS & EXHIBITIONS
R 20th Century Presents Greta Magnusson Grossman: A Car and Some Shorts May 2 - June 22, 2013
Beginning with her education and early career as one of the few female designers defining Swedish Modernism in the 1930s, the exhibition chronicles Grossman’s meteoric rise upon settling in Los Angeles, where she designed for Barker Bros., then the largest home furnishings store in the country with a focus on modern design. Grossman opened her own showroom on storied Rodeo Drive in Beverly Hills and began her career as an architect and industrial designer exemplifying the California modernist style.
Grossman’s arrival in California in the 1940s, was captured by a journalist from the San Francisco Examiner who reported that she “arrived…with the number one objective of ‘buying a car and some shorts’ as the first step toward self-Americanization.” This sense of humor and playfulness was reflected in her work which was set apart by its surprising proportions, asymmetrical lines, use of color and materials that were not common at the time.
The exhibition features Grossman’s most iconic products, the Grasshopper floor lamp and the Cobra floor and table lamps, as well as items from her personal estate such as lighting prototypes, ceramics and textiles. Also on view will be more than thirty framed drawings of her architectural projects and one to one scale drawings for her designs, as well as original books of press clippings, and photographs of Grossman and her designs by renowned photographer Julius Shulman.
The works in the exhibition, curated by Evan Snyderman of R 20th Century Gallery and Karin Åberg Waern, curator, Arkitekturmuseet, are returning to New York City after having been on view at the Swedish Museum of Architecture, the Price Tower Arts Center in Bartlesville, Oklahoma, and the Pasadena Museum of California Art.
"This exhibition brings to light the depth of Grossman's career and, moreover, offers a deeply personal insight into her life as a designer working alongside the now icons of American modernism”, states Evan Snyderman, Co-Curator and Principle of R 20th Century, “When we first introduced Grossman's work just over a decade ago, her name was virtually unknown. Now she is the subject of this expansive survey exhibition, her work has been acquired by several institutions and is passionately collected by an international audience."
About Greta Magnusson Grossman
Greta Magnusson Grossman (1906-1999) is celebrated as one of the twentieth century’s most prolific female designers. Her career spanned four decades and two continents. She is credited as an influence on American modernism, having brought her unique Swedish design aesthetic to the United States when she immigrated to Los Angeles in 1940. Some of her earliest designs, including dining chairs and a groundbreaking line of lamps, were included in the “Good Design” exhibition at the Museum of Modern Art in New York. Throughout the 1940s and 1950s, Grossman’s designs were included in numerous other international institutions and exhibitions.
About R 20th Century
R 20th Century is a gallery devoted to historic and contemporary design exhibition and education. Founded by Zesty Meyers and Evan Snyderman in 1997, the gallery presents groundbreaking exhibitions and publications of both historic significance and emerging talent. R 20th Century represents a diverse program of international design from North America, South America, Europe and Asia, produced between 1945 and the present. R 20th Century has an extensive archive, library, and collection that chronicle the rapid ascent of the design market. In addition to the exhibition program, gallery, and publications, Meyers and Snyderman contribute widely to publications and lecture frequently about design.
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