BOOKS & MEDIA
A New Art from Emerging Markets - Iain Robertson
A New Art from Emerging Markets - A new book by Iain Robertson, Head of Art Business Studies, Sotheby's Institute of Art – London
How can the world’s emerging markets, with newly acquired wealth, develop contemporary art which is both ‘modern’ and reflects their long cultural traditions and complex histories?
As well as providing a survey of emerging art markets throughout the world, A New Art from Emerging Markets by Iain Robertson, Head of Art Business Studies at Sotheby’s Institute of Art – London, looks at how value in non-Western contemporary art is constructed largely by external political events and economic factors rather than aesthetic considerations. Published by Lund Humphries in association with Sotheby’s Institute of Art, the book also considers whether it is better to let a new art market grow organically, driven by commercial imperatives, or for the government to step in to construct a cultural and economic infrastructure within which an art market can be placed.
“Iain Robertson is a pioneer, not just for his prescience having sniffed the scent of the market a decade before Asian art exploded on the scene, but also for his insight into the forces that shape the direction of creativity and the challenges they pose to contemporary art in general”, said Johnson Chang, Director, Hanart TZ Gallery, Hong Kong
Robertson introduces and examines three types of emerging market for contemporary art: the very recently established, the maturing and the mature. In temporal terms, the youngest are no more than five years old; the maturing, fifteen years old; and the mature up to twenty-five years old. But time is only one measure of the market, because size and speed of growth provide other means of establishing where the market is placed.
Written accessibly and engagingly for general readers as well as art professionals and investors, this book offers the collector, investor, speculator, observer and culturally interested individual a unique insight into where the new markets are and how they are likely to develop:
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